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Will customers feel the problem you're solving? Will customers get the message you're sending?

Show it to AI personas before you launch, and find the problems you missed and what to fix.

  • No credit card required

Still finding out why customers don’t use it only after launch?

  • “The screens are built. Will customers get stuck on the first step?”

  • “You’ve rewritten the copy a dozen times. Will it read the way you meant?”

Ask AI personas first.Upload the screens, copy or images you want feedback on, and AI personas use them like customers would and tell you what got in the way.
PMs · Designers

“Will customers find their way through our screens?”

Upload your designs and AI personas try them from the first screen, then tell you what was hard.

Where they got stuck, and why
Marketers · Content

“Will customers understand our message?”

Upload copy or images and AI personas read them as customers would, then tell you what they took away.

Where they got confused, and why

Also a good fit for

Founders · Small teamsVenue and store operatorsB2B product · Sales

AI surveys anyone can run

No research background needed. AI helps you from survey design to the final report.

Flow testing

Upload screens in order and see where people stop and where they move on.

A/B design comparison

Show both versions of a flow to every persona and compare completion rates and drop-off points by design.

Persona targeting

Set the country, gender and age mix and your screening criteria. Personas are built to that mix, and people who match the criteria are placed first.

AI-drafted questions

AI writes the task brief and interview questions for your screens. Edit them as much as you like.

Export results

Download the report and raw responses as CSV or PDF to review with your team.

Prioritized fixes

Every answer and drop-off reason is grouped into themes with a head count, and up to three priority fixes come with their causes.

Your first survey in six steps

New to research? That’s fine. All you need is what you want to learn and the screens you want to compare.

  1. Goals

    Write what you want to learn in your own words and pick the metrics to judge by. The report organizes the results around them.

  2. Audience

    Set the country, gender and age mix and your screening criteria. We build the personas to that mix and place people who match the criteria first.

  3. Materials and task

    Add screen images or copy in order, then note where each tap leads and the task you want personas to try.

  4. Interview content

    AI drafts the task brief and interview questions. Review and edit the drafts, then start the survey.

  5. Survey progress

    AI personas try your design, then answer the questions. Answers appear as they arrive.

  6. Results

    The report shows which action each persona chose and where any of them dropped off, with suggested fixes based on the analysis and raw answers.

Do fewer steps mean more bookings?

Pick a design to see example results from 100 AI personas.

Try it yourself

A team redesigned its space-booking flow and cut the steps from five to three.

Which design got more people to finish booking?

Current flow5 steps
Space list
Space details
Pick a date
Payment details
Booking confirmed
Shorter flow3 steps
Space list
Space details
Review booking

A hundred AI personas try your design and answer

Even in the same flow, each AI persona finds different screens hard, for different reasons. The reasons that repeat across answers show you which screen to fix first.

  • Junho Lee · 41 · Sales managerMapo, Seoul
    “It took me a while to find where to pick the date. I only saw it after scrolling down twice.”
  • Mina Choi · 27 · MarketerHaeundae, Busan
    “It asked for my card and I froze. I couldn’t tell if it was charging me or just checking.”
  • Haruka Sato · 35 · Office workerTokyo, Japan
    “The shorter flow was easier, but at the end I wasn’t sure the booking had gone through.”
  • Jihun Jung · 52 · Business ownerSuseong, Daegu
    “The text was small, so I checked the dates twice. I was worried about tapping the wrong one.”
  • Minh Nguyen · 29 · DeveloperHo Chi Minh City, Vietnam
    “I couldn’t see the cancellation policy on the review screen, so I went back and came in again.”
  • Eunji Park · 24 · Graduate studentYeonsu, Incheon
    “There was only one photo, so I couldn’t tell how big the room was. A capacity number would have settled it.”
  • Sofia Moreau · 38 · FreelancerLyon, France
    “The buttons were big and clear, so the last step was easy. Getting there was the problem.”
  • Taeyun Han · 45 · Team leadChangwon, South Gyeongsang
    “I couldn’t figure out why weekend dates were blocked and wandered around for a while. I ended up booking a weekday.”
  • Claire Dubois · 31 · ConsultantParis, France
    “I knew right away what to do first. The search bar at the top helped.”

Past the numbers, to your next decision

Every result comes with the basis and the reasons you need to act on it.

Every number shows its base

See how many responded and how many completed the task, with what each number counts.

The reasons behind every reaction

Recorded actions show which screen people dropped off on, and the AI personas’ own words show why. Short or vague answers get a follow-up question.

Margins of error included

Compare designs and results by country, gender and age, with a 95% range for each design difference and each group’s rate.

Counts by code, quotes verbatim

Head counts and rates are calculated in code, and quotes appear exactly as the AI personas wrote them.

Start free, grow as you need

Every plan includes every survey feature and unlimited team members. Plans differ in how many reports you get each month and how many virtual customers can take part in one survey. On Pro and Team, you can also buy add-on reports.

Free

For people and teams trying it out

$0

Refills every month

Start free

No card required

Reports

  • 3 reports a month

Surveys

  • Up to 100 virtual customers per survey
  • App and web screen surveys, ad and content surveys
  • A/B design comparison
  • AI-drafted questions and prioritized fixes
  • CSV and PDF export

Team

  • Unlimited team members

Pro

First month free

For small teams testing designs every week

$19/month

Try free for a month

Before the trial ends, we ask whether to continue. You’re charged only if you agree

Reports

  • 15 reports a monthAbout 3–4 surveys a week at 100 people each
  • Buy 10 more reports at a time

Surveys

  • Up to 200 virtual customers per survey
  • App and web screen surveys, ad and content surveys
  • A/B design comparison
  • AI-drafted questions and prioritized fixes
  • CSV and PDF export

Team

  • Unlimited team members

Team

For teams testing several products at once

$69/month

Start Team

Cancel anytime. Within 7 days of a payment, unused reports can be refunded

Reports

  • 80 reports a month$0.86 per report · 32% less than Pro
  • Buy 10 more reports at a time

Surveys

  • Up to 200 virtual customers per survey
  • App and web screen surveys, ad and content surveys
  • A/B design comparison
  • AI-drafted questions and prioritized fixes
  • CSV and PDF export

Team

  • Unlimited team members

Enterprise

For organizations with their own contract and limits

Custom

Reports

  • Report count by agreement

Surveys

  • Everything in Team’s surveys

Team

  • Unlimited team members
  • Contract length and payment terms by agreement
  • 1 report = up to 100 virtual customers. Comparing two designs doesn’t use extra reports.
  • If a survey can’t produce a report, the reports it used are returned.
  • If you run short, buy 10 more reports for $15. Use them within 12 months of purchase.
  • Within 7 days of a payment, unused reports can be refunded.

Frequently asked questions

Pricing and billing

Curious how customers will react? Start today

Sign up and create your first survey today.

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  • No credit card required
  • 3 free reports every month